For years, enviro.marketing GmbH has worked on Chemical Leasing, supported by BMK Austria and inspired by UNIDO’s global mission. We have been involved in building awareness, creating strategies, and driving engagement for Chemical Leasing. But this year, we took things one step further:
As part of humusCO2mp, we didn’t just support a project—we became award winners.
humusCO2mp won first place in the "New Business Models for Green & Sustainable Chemistry" category at the Global Chemical Leasing Award 2024, proving that sometimes, the real innovation lies in rethinking value creation.
The Power of Changing Perspectives
humusCO2mp has built a business model where farmers are rewarded actual and in the future for:
✔ CO₂ sequestration through regenerative agriculture✔ Reduction of synthetic chemical use
✔ Certified high-quality CO₂ credits for ESG-driven investors✔ More sustainable & resilient farming systems
But here’s the real takeaway:
Sometimes, a side benefit becomes the core benefit—it just depends on who’s looking at it.
That’s exactly what marketing is about. By reframing the value proposition, we also turned a side benefit into an core benefit. And this is what happens when environmental expertise meets marketing excellence—you don’t just shape strategies, you shape winners.
UNIDO & BMK – A Stamp of Global Trust
For investors, customers, and farmers, the endorsement from BMK Austria and UNIDO adds tremendous credibility to humusCO2mp. It ensures that the business model is not only innovative but aligned with global sustainability goals—a major asset for future expansion.
This is just the beginning. We are committed to bringing Chemical Leasing beyond its traditional applications and expanding its potential in carbon farming, agriculture, and ESG-driven markets.
See all the Award Winners here: www.global-chemicalleasing-award.org/awardwinner
Learn more aubout humusCO2mp here: www.humuscomp.com
#ChemicalLeasing #GlobalChemicalLeasingAward #GreenChemistry #Innovation #MarketingMeetsSustainability #CarbonFarming #ShapingWinners #ESG #UNIDO #BMK #ClimateAction #FutureOfAgriculture
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